Advertising expenditure on Out-of-home media is growing

The U.S. Census Bureau recently released “Statistical Abstract of the United States, reveals interesting trends statistics through a variety of aspects of life in this country, even if the cost of conflict-of-home advertising compared to other media as Newspapers Radio and Television (§ 27 housing, food and other services, Table 1261).

Part of the summary is a table of plant new advertising agency Universal McCannYork, that growth will be available from almost 20 percent of spending on out-of-home advertising from 2000 to 2005, in recent years for which statistics. That compared with a decline in newspaper advertising spending by about 2.5 per cent and a slight increase of 1 percent of spending on television advertising for the same period.

In percentage terms, the statistics show a slightly higher percentage of dollars spent out-of-home advertising among the three media – 5 percent in 2000 compared to 6.1 percentIn 2005, however, in terms of dollars first, television and newspaper advertising continues to dominate, to 45.261 billion U.S. dollars and 47.898 billion U.S. dollars compared to $ 6.149 billion, respectively for out-of-home advertising.

Although it is not important to the increase in ad dollars spent is overrated of-home media, which shows the connection between the growing importance of these means of communication between advertisers and marketing. And ‘interesting to note that the growth since 2000, pursues the wider availability offlat-panel LCD and plasma screens and increasingly sophisticated hardware and software for digital signage. To be sure, out-of-home advertising includes much more than digital signage things like billboards, transport, bus stops and kiosks. But the emergence of digital signage as a viable component of the sector has certainly contributed to this growth.

What does this mean for marketing and advertisers is as varied as the Census Bureau, Statistical Abstract of the collector.However, there are few generalizations that can be made on the basis of the data:

-The number of dollars spent on out-of-home advertising is growing;

-One component of this type of media is the extent that digital signage is for the success of the category;

Out-of dollars in newspaper and television advertising category nano;

-The relatively low spending on out-of-home advertising can be an intelligent effortto protect the part of marketing, their investment advertisements in newspapers and on television, as their advertisement, marketing, and retail and point of decision, a consumer decides to buy what the product.

Advertising and Media to experience an accelerated rate of change as a relatively new marketing alternatives, like turn-Web and digital signage networks to reach their target audience. The signs of change are everywhere. Forannounced, for example, this week Media Holdings, owner of the Philadelphia Daily News and The Philadelphia Inquirer, it would lay off 71 journalists, some 17 percent of the editors of the Inquirer-related costs, in light of declining circulation and advertising revenue trim. Another is newspaper publisher McClatchy, which is planning to sell soon after Christmas, The Star Tribune of Minneapolis for about 530 million U.S. dollars and a tax benefit of $ 160 million, or 690 million U.S. dollars announced. This is a bit ‘more than half of whatto pay the publisher to buy the newspaper in 1998. Television is not immune to these turbulent times not. The New York Times Co. announced in September 2006 its intention to sell its nine network affiliated television stations across the country to improve its financial position and enhance its original core business.

What these moves and the U.S. Census Bureau statistics show that the decline in newspaper advertising revenue, with flat-screen TV ad revenue and a small but growing pile of money spentfor out-of-home advertising, and the ripple effects thereof.

The marketing and media agencies, to consider means of communication that would do well to keep an eye on these trends, buying patterns by changing the media landscape in length and seek ways to strengthen their ads on TV and newspapers with the advertising, grasp and influence buyers, if they can reach their purchasing decisions and their wallets.

Source: Broadcast Advertising


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