Are You Wondering Why Is Consumer Behaviour The Most Difficult Aspect Of Marketing?

For those that are in the field of sales or marketing, it can often be discouraging when people do not buy as many products as you hoped for or you do not meet your quota for the month. However, nothing is harder than the way that you are treated by some of the people you approach. Why is consumer behaviour the most difficult aspect of marketing?

The answer is simple. Because no matter how much you try to tell yourself that this is simply a job and you should not take any of their responses personally, it still hurts to be rejected. No matter how many times the door is slammed in your face or a busy person walks quickly by without even looking in your direction, it is a slap in the face whether you are on the job or not.

People often do not realize how hard it can be to market a product and that there is an actual, real, live person inside that company uniform you are wearing. It is easy to associate you with the product that they do not wish to purchase and it does not occur to them that they might be hurting your feelings in the process.

In order to become a successful sales person, you must build up a suit of armor to these kinds of rejection. It is not an easy thing to do, but you must always try to keep in mind that it is your uniform turning them off and not you as an individual.

Consumers can also often be difficult and even if they are interested in what you have to say, they may change their minds a few times or need a long time to be convinced. People can be fickle and they do not think about the fact that you are trying to earn a livelihood.

It is often wondered, why is consumer behaviour the most difficult aspect of marketing, but when you start dealing with customers, you will quickly see why. It is an unfortunate reality that most people are self-centered and more concerned about what will benefit themselves than what will help you and this can create a hard time on the job.

By Abe Loewen

Source: Business TM


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