Marketing Lessons from South Africa’s World Cup Playbook
Spain may have captured the 2010 World Cup in a rousing victory over the Netherlands, but the worldwide standstill that ushered in the global phenomenon is only just starting to ebb. Whether you are a soccer fan or not, it was hard to miss the world class attention the month-long event unleashed – as well […]
Posted at 12:56 pm on July 15, 2010 | Leave a comment | Filed Under: Uncategorized | Tagged: brand strategy, branding, social wolf, worldcup football | Continue reading →
Rocket Science Retailing: A Practical Guide
Whether you sell widgets, designer fashions, or life-saving drugs, mastering the art and science of better analytics can set you ahead of your competitors, according to HBS professor Ananth Raman and Wharton professor Marshall Fisher. Raman explains how in an e-mail interview about their new book, The New Science of Retailing: How Analytics Are Transforming […]
Posted at 7:24 am on July 13, 2010 | Leave a comment | Filed Under: Uncategorized | Tagged: branding, retail sector, retailing, social wolf, strategic marketing | Continue reading →